Baseball During a Pandemic

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In his 17th season with the Atlanta Braves, president and CEO Derek Schiller manages all busi­ness functions of the front office such as corporate partnerships, ticket sales, broadcast­ing, licensing and merchandising, and concessions; service-driven departments including client services, guest services, ticketing, special events, alumni rela­tions, ballpark tours, baseball and corporate commu­nications, community relations, and all other ballpark operations departments. As part of his role, Schiller sets the strategic vision for the Atlanta Braves business, guides the Braves brand, champions innovation across all areas of the business and manages the wide array of Braves talented employees.

As part of the Braves’ executive leadership team, Schiller was instrumental in securing plans for Truist Park and The Battery Atlanta, and played a pivotal role throughout the design and execution phases of the project. Collaborating with Truist Park planners and architects, Schiller and the executive team tailored the ballpark to authentically represent the organization and its rich history, while creating unique gameday experiences for fans and visitors. Schiller’s emphasis on innovation was the driving force behind many of these enhancements, along with technology partner­ships that made Truist Park the most technologically advanced venue in all of sports.

Outside of the ballpark, Schiller and the executive team have guided the philosophy behind The Battery Atlanta to ensure a seamless integration with Truist Park, in both an aesthetic and strategic capacity. Schiller’s focus on design strategy as well as pursuing and cultivating relationships with tenants who align with the Braves’ and The Battery Atlanta’s mission has led to a robust landscape of tenants, including Comcast, Omni Hotels and Resorts, Live Nation’s Coca-Cola Roxy Theatre, and a multitude of restaurant and retail tenants.

Under Schiller’s direction, the Braves have intro­duced many technical developments including dig­ital ticketing, variable and dynamic pricing, and a Customer Relationship Management system that has enhanced customer service and data management for both corporate partners and ticket holders.   Additionally, he oversees all broadcasting relationships, which include Braves television partner FOX Sports South and FOX Sports Southeast, as well as the team’s radio partner, Dickey Broadcasting, and the Braves Radio Network of affiliates across the Southeast.

Schiller joined the Braves in November 2003 as SVP of sales and marketing and was promoted to executive vice president of sales and marketing in August 2007. He came to the Braves after serving as VP of sales and marketing for the Atlanta Thrashers hockey team since 1998.  Before joining the Thrashers, Schiller served as VP of business development for the New York Yankees and the executive director of Atlanta’s International Sports Plaza.

Schiller graduated from Vanderbilt University. He is a board member of the Metro Atlanta Chamber of Commerce, the Atlanta Convention and Visitors Bureau, the Atlanta Sports Council, and the Jack and Jill Late Stage Cancer Foundation, and is serving on the Truist Atlanta Advisory Council. Schiller is an alumnus of Leadership Atlanta and supports a number of metro Atlanta chari­ties. He also currently serves on various MLB commit­tees. Schiller and his wife, Kristin, live in Atlanta with their two children, Luke and Carson.